An effective loyalty programme is built on well-planned campaigns, visible marketing inside the venue, and regular communication with members. This guide brings together best practices for getting the most out of your programme — with concrete campaign examples for different venue types.
💡 From our experience: venues that keep loyalty materials visible attract many times more members than venues that don't display any signage.
Make your loyalty programme visible in your venue
Marketing materials help showcase your loyalty benefits and attract new members. Stylish stands and signage fit perfectly into a restaurant setting and are easy to set up.
5 tips for designing effective campaigns
1. Choose products that appeal to your customers
Design campaigns that appeal to as much of your customer base as possible. Your best-selling products usually perform best.
2. Keep your campaigns fresh
Update your campaigns regularly. At least 1–2 campaigns should always target popular products.
3. Use strong visuals
Marketing performs much better when it includes a clear and appealing product photo.
4. Save time — plan campaigns ahead
Sketch out your campaign framework in advance for the whole year, or for six months at a time.
5. Offer an attractive welcome benefit
By far the most effective way to attract new members is to offer a −10% or −20% welcome benefit that applies to all products.
The welcome benefit is a thank-you to your customer for sharing their details with you.
Stamp Card — an effective way to bring customers back
The digital Stamp Card is one of the most popular ways to engage customers. For example, every tenth lunch or coffee can be free.
There are two ways to create a Stamp Card:
POS integration — stamps are collected automatically through the point-of-sale system. Available with Restolution.
Code-based or NFC card — no POS integration required.
Campaign ideas that work, by venue type
Use these popular campaign themes for inspiration in your own marketing. Prices are examples.
☕ Cafés
Welcome benefit — −20% off your first purchase
Coffee + filled sandwich — €7.50
Second coffee — second coffee at half price (−50%)
Smoothie — regular-size smoothie €3
🍔 Fast casual
Welcome benefit — −20% off your first purchase
Burger or pizza meal — all meals €10
Free dip with any meal — curry, garlic, or chilli — €0
Tap drinks — €1 with any purchase
🍺 Bars and pubs
Welcome benefit — −20% off your first purchase
Tap drink — beer, cider, or long drink €5
House wine bottle — red, white, or rosé €20
Darts or pool — −50% off a 1-hour slot
🎉 Nightclubs
Free entry — every day, excluding special nights — €0
All tap drinks — beer, cider, and long drink €4
Sparkling or house wine bottle — €19
House shot — under 22% ABV — €3
🍽️ Restaurants
Welcome benefit — −20% off your first purchase
Main course — all mains from the menu −10%
Wine bottle — white, red, or rosé, Burgundy / France — €29
Glass of sparkling wine — €5
Message your members when something interesting is happening
The right messaging frequency depends on the topic. You can remind members about lunch weekly, and about ongoing benefits 1–2 times per month.
Communicate events as soon as they're announced, and remind members again as the date approaches.
Topic ideas for your messages
📋 New menus and dishes
🌸 Theme weeks and seasonal offerings
🏷️ Campaigns and offers
🎤 Events and special nights
Build member benefit and subscription cards for different communities
Member cards help engage your existing customers and attract new ones from beyond your venue. Subscription cards bring steady, high-margin recurring monthly revenue.
🏆 VIP and staff cards — for loyal regulars and your team
⚽ Sports club fan cards — for supporters of local clubs
🏢 Corporate and community cards — for B2B customers
☕ Monthly subscriptions: coffee and porridge cards — fixed monthly fee
Publish events and sell tickets through the app
Events are a great way to strengthen your relationship with customers — and by selling tickets through the app, you grow your member base at the same time.
Order materials free of charge
Once you've chosen your welcome campaign, we'll provide ready-made campaign materials so you can get started quickly and easily.