Member benefits are the heart of your loyalty programme — they encourage customers to come back and stay engaged with your venue. This guide walks you through how to add, modify and delete benefits in Cluby Partner Hub, and how to choose the right way to create a benefit.
1. Open Member Benefits
Log in to Partner Hub and go to Member Benefits in the left sidebar. This view shows your venue's current benefits and lets you manage them.
2. Three ways to create a benefit
There are three ways to create a benefit in Partner Hub — pick the one that fits your situation best:
Create new benefit — build it yourself from scratch
Build exactly the benefit you want. Give it a name, description, benefit type and image.
✅ Best for experienced users — when you know exactly what you want to offer.
Create from a template — start from a ready-made template
Pick a pre-made benefit and adapt it to fit your venue. Templates are built on hospitality industry best practices and save you significant time.
✅ The fastest way to get started — especially if you're a new user or want inspiration from ready-made examples.
Activate a campaign — choose from existing campaigns
Pick from existing partner and internal campaigns to add benefits to your loyalty programme. Campaigns are often seasonal and come with ready-made marketing materials free of charge.
✅ An easy way to promote your benefits — when you want ready campaign materials.
3. Fill in the benefit details
Whichever method you choose, you'll need the following details:
Name — short and clear (e.g. "10% off lunch")
Description / terms — a more detailed explanation or criteria, if needed
Benefit type — choose how often the benefit can be used:
One-time — only once per member
Daily — once a day
Weekly — once a week
Monthly — once a month
Recurring — no time limit
Image — makes the benefit more appealing. Recommended size 1500×900 pixels.
💡 Tip for the image: You can either Upload your own image from your computer or use Choose gallery to pick a free stock photo directly from Partner Hub. For more details: How to add an image from the Partner Hub image gallery
4. Manage your existing benefits
In the Member Benefits view you'll see a list of all your benefits: name, type, activations, last used, and status (Active / Inactive).
Click the ⋯ menu on the right of a benefit row to see five actions:
✏️ Edit — update the name, description, image or benefit type
📄 Copy — create a copy of the benefit as a new starting point. Useful when you want a similar benefit (e.g. for a different product or season) without filling everything in from scratch.
🖼️ Create materials — automatically generate marketing materials for the benefit (e.g. social media images, table-stand ads). Saves a lot of time.
👁️ Hide — the benefit no longer appears to members, but stays on your list. Useful between seasons.
🗑️ Delete — permanently removes the benefit. Note: this action cannot be undone.
💡 Recommendation: Prefer Hide over Delete if you might want the benefit back later. A hidden benefit keeps its history and statistics.
5. Edit a benefit in more detail
Click Edit from the menu to open the benefit's details. You can update:
The name and description
The benefit type (one-time / daily / etc.)
The image (upload a new one or pick another from the gallery)
The activity status (Active / Inactive)
💡 Tip: Keep benefit details up to date. Customers trust that the benefit terms match what they actually get at the venue.
6. Reorder your benefits
You can control the order in which benefits appear to members in the Cluby app. Click the Edit order button in the top right of the Member Benefits view and drag your benefits into the order you want.
💡 Put the benefits you most want customers to use at the top — for example a welcome benefit for new members, or a freshly launched offer.
7. Save your changes
Whether you're adding a new benefit, editing one or changing the order — remember to save your changes by clicking Save & Publish. The changes appear to members immediately.
8. Communicate the changes to your members
When you add or modify benefits, it's a good idea to communicate any new benefits to your members.
Push notification from Partner Hub — the most effective way to announce a new benefit
Social media and newsletter — broad reach
Mention at the till — your staff can flag the new benefit to customers