EmailOctopus is an affordable email marketing tool you can connect directly to Cluby Partner Hub. Once connected, your member list and venue-specific member card fields sync automatically to EmailOctopus — so you can use this data in targeted segments and automations.
Why use the EmailOctopus integration?
No manual CSV export — your member list syncs automatically
Affordable — EmailOctopus is free for up to 2,500 members
Segmentation — use venue-specific member card fields in EmailOctopus segments (e.g. dedicated campaigns for VIP members)
Automations — welcome messages, birthday offers and other automated newsletters
Before you start
You'll need:
An EmailOctopus account — create a free account at emailoctopus.com
Admin or Organisation admin permissions in Cluby Partner Hub
1. Create an account and an API key in EmailOctopus
Go to emailoctopus.com and create an account (or sign in if you already have one)
Go to your account settings and create a secret API key
Copy the API key somewhere safe — you'll need it in the next step
⚠️ Note: EmailOctopus usually shows the API key only once. Save it carefully, because if you lose it you'll need to create a new one.
2. Connect EmailOctopus in Cluby Partner Hub
Log in to Cluby Partner Hub at partners.cluby.com
From the left sidebar, go to Settings → Integrations
Find EmailOctopus in the list and click Connect next to it
The Send newsletters with EmailOctopus dialog opens, with three guided steps:
Create an account with EmailOctopus
Create an API key
Paste the API key — copy the key from EmailOctopus and paste it into the API key field
Click Connect EmailOctopus
⚠️ Important: Don't delete the API key from EmailOctopus after connecting — the connection will stop working immediately.
3. Syncing starts automatically
Once the connection is set up, your members' data transfers to EmailOctopus automatically:
Member list — email addresses and basic details
Venue-specific member card fields — e.g. VIP, loyalty or staff card details
New members are transferred to EmailOctopus as soon as they sign up as your loyalty members.
⚠️ GDPR note: Cluby only transfers data for members who have given consent to marketing communication.
4. Start sending newsletters
Head to EmailOctopus and create your first campaign. Using the synced member card fields, you can target messages to e.g. VIP members only or customers of a specific venue.
In EmailOctopus, go to Campaigns → Create campaign
Design the newsletter (drag & drop editor)
Choose your Cluby members list as the recipient — you can filter with segments for targeted sends
Preview and send
💡 What to send? Get inspiration from Email marketing for restaurants and nightclubs — ideas and tips.
Disconnecting the integration
If you want to remove the integration, go to Settings → Integrations → EmailOctopus and disconnect. After that, member data will no longer sync — but the contacts already transferred will remain in EmailOctopus.
Troubleshooting
"API key isn't working" — check that you copied the key in full, with no extra spaces. The API key format is usually something like xx012345-xx01-0xx0-x00x-xx0123xx0123.
The connection stopped working suddenly — the API key has most likely been deleted from EmailOctopus. Create a new key and reconnect.
Members don't appear in EmailOctopus — make sure your members have given consent to marketing communication. Only members who've opted in are synced.
EmailOctopus is asking for payment — the free tier covers 2,500 members and 10,000 messages per month. Above that you'll need a paid plan.
Read more
📤 Exporting email addresses to another email marketing tool (CSV) — if you're using a different tool than EmailOctopus