Push messages are a powerful way to stay in touch with your loyalty customers — whether you're promoting a benefit, marketing an event or sharing timely news. Well-timed, relevant communication strengthens the customer relationship and encourages them to come back.
Where push messages are sent from
Push messages are sent from the Members view, where you select recipients and open the send form. You can reach this view from two places in the sidebar — both take you to the same page:
👥 Members — go straight there
📨 Push messages → click the Send push message → card, which redirects to the same view for sending
💡 The Push messages page also shows the history of previously sent and scheduled messages, and you can edit or delete them from there if needed.
1. Choose the venue
Use the venue selector at the top of the page (next to your organisation's name) to choose which venue's members will receive the message.
All venues — the message goes to members of all your venues
Single venue — only to the members of the selected venue (if you manage several)
⚠️ Note! A push message always goes to the customer base of the selected venue. Double-check the selection before sending.
2. Narrow the audience (optional)
At the top of the Members view there are filters you can use to target the message at a specific customer group. You can add or change filters using the + Add filter button. If you don't want to narrow the audience, skip this step — the message will go to every member of the selected venue.
User properties:
Gender — Male / Female / Non-binary / Other
Age — filter by age range
Language — e.g. Finnish, English, Spanish, etc.
Last seen — customers who have used the app within, e.g., the last 30 days
Joined — when they became a member
User activity:
Membership card — customers who hold a specific digital card (e.g. a VIP card or a staff card)
As you add filters, the bar above the list shows "X members selected" — the number updates in real time. This tells you exactly how many will actually receive the message.
3. Open the send form
In the "X members selected" bar, click the Send push message button on the right. The form opens in a modal window with the header "Sending to X members".
💡 Tip: The ⌄ menu next to the button also lets you give the selected members a card or export their email addresses as CSV.
4. Write the message
Write the message in 🇫🇮 Finnish — shown to Finnish-speaking customers
Write the message in 🇬🇧 English — shown to English-speaking customers
Add more languages via the + Add Language button if you like
💡 Tip: Keep the message engaging and personal. Think about your goal — are you promoting a benefit, reminding people about an event, or introducing a new menu? Avoid repeating the same content week after week.
5. Add an image (optional)
You can make the notification more visual by adding an image. An image catches attention and increases the chance the message will be read.
Upload — your own image from your computer (16:9, max 10 MB)
Choose from gallery — free stock photos straight from Partner Hub (Unsplash)
The image isn't mandatory — you can skip this step.
6. Choose the delivery time
Under Delivery there are two options:
Send now — the message goes out immediately
Schedule — pick a date and time
💡 Timing matters! Think about when your customers are most likely on their phones — for example in the morning or in the afternoon.
7. Review and send
Do one final check: the right venue, the right audience (member count matches), the message written correctly. Click Send to X members.
💡 Although you can delete the message afterwards (see below), the push notification itself has already appeared on the customer's lock screen. Review the message carefully before sending.
Managing and tracking push messages
The sidebar Push messages section shows all your previously sent and scheduled messages. You can search messages by content or filter by status (All statuses dropdown).
For every message you can see:
Message content — the text and any image
Time — when the message was sent or is going out
Audience — which member group received the message (with count)
Status — 🟢 Sent or 🟠 Scheduled
Editing or deleting a scheduled message
Click the ⋮ menu on the right of a scheduled message row:
✏️ Edit — update the text, image, timing or audience before it goes out
🗑️ Delete — cancel the scheduling; the message never gets sent
Deleting a sent message
You can also delete a sent message yourself — but it's a good idea to first understand what deletion does and doesn't do.
Click the ⋮ menu on the sent message row → 🗑️ Delete. The confirmation dialog says:
"This permanently deletes the message and removes it from all members' inbox."
What deletion does:
Permanently deletes the message from Partner Hub history
Removes the message from every member's inbox in the Cluby app — the customer can no longer find the message in their app
What deletion does NOT do:
It doesn't recall a push notification that has already appeared on the customer's lock screen. If the customer has already seen the notification, it's been seen — deletion only cleans up the in-app history.
If you spot an error in a sent message
The quickest and most reliable approach is to send a new correction message on top of the old one, and delete the old one if needed:
Send a new push message that corrects the error and explains the situation. E.g. "Correction: The correct advance ticket price is €10, not €5 as mentioned in the previous message. We apologise for the error!"
If needed, delete the old, incorrect message via the ⋮ menu — it disappears from customers' inboxes, but the correction has already reached them.
💡 This approach is better than deletion alone, because some customers may have already seen and acted on the wrong information. A correction message ensures they get the right one.